It is not unusual in the Telugu film industry to have two movies released the same day and compete to draw viewers. But, the collision of the fantasy adventure Mirai with the horror thriller Kishkindhapuri has struck one movie this time more than the other.
Mirai had a good opening in terms of huge promotions and expectations and Kishkindhapuri, although with good word-of-mouth publicity, was unable to establish itself. Mirai is dominating the horror film and seriously affecting its performance at the box office.
The Release of Mirai is Controversial
Mirai was originally supposed to be released on 5th September but on 12th September, the release day was postponed and Mirai directly competed with Kishkindhapuri. The main actor of Kishkindhapuri, Bellamkonda Sreenivas, in promotional interviews stated that Mirai team never consulted or coordinated with them regarding the final release date of the film.
Many in the industry and the fans were taken by surprise by this move. To prevent direct confrontations, usually producers talk about release dates, particularly when both movies are potentially viewed. With Mirai being in contact with the team of Kishkindhapuri, there would have been a chance to adjust so that the two movies could share a space to shine.
Kishkindhapuri is the Loser in Competition
The biggest casualty of this confrontation is the blow to the collections of Kishkindhapuri. Although the horror thriller has received positive reviews and commentary by the audience, it is getting shadowed by the buzz and marketing around Mirai.
Industry gurus reckon that given a free weekend Kishkindhapuri may have fared better in terms of opening figures. Instead, it is competing against a movie with more promotion resources that is seeking the screens and the audience.
Bellamkonda Sreenivas mentioned that had Kishkindhapuri released at least a day earlier, on 11th September, it could have gotten a better opening, Day 1 figures would have been significantly higher.
No Effect on Mirai, But Major Deficit on Kishkindhapuri
The irony is that the presence of Kishkindhapuri does not impact on the box office performance of Mirai. When Mirai is still on a steady collections, Kishkindhapuri is unfortunately paying the price of a simultaneous release.
This situation illustrates one of the frequent pitfalls in the business; smaller-budgeted movies usually suffer at the expense of bigger-budgeted movies with an aggressive marketing campaign. Had the teams negotiated and synchronized their time-frames, Kishkindhapuri could have been more reasonably successful.
The Competition vs Role of Word-of-Mouth
Nevertheless, Kishkindhapuri is still getting a good word-of-mouth among the audiences. The film is loved by a large number of viewers because of the unusual plot, haunting atmosphere and great acting. Nevertheless, these factors are not performing well in converting into increased ticket purchases in the environment of the comprehensive publicity and fanfare of Mirai.
The genre of horror is known to be dependent on powerful beginnings and favorable reviews as the pillars to gain momentum. Regrettably, as Mirai takes up screens and viewers, Kishkindhapuri is struggling to access larger audience.
Lessons on Future Film Releases
This conflict of Mirai and Kishkindhapuri highlights the significance of organizing in the film industry. The marketing teams, producers and distributors should communicate as early as possible to prevent such direct competition.
A clash of two movies may be especially detrimental to one or both projects when the two movies are aimed at the same people or they are of the same genre. The larger films can survive in competition, but small or niche films are frequently left to struggle over distribution and audience market share.
What Next to Kishkindhapuri?
Although the theatrical run of Kishkindhapuri might not have been that impressive, the content of the film and its reviews indicate that the movie still enjoys a faithful following. The crew remains optimistic that as it has become available in some theaters word of mouth will help attract more viewers in the long run.
Also, streaming rights might be a second chance of the film, to be broadcasted to the audiences outside the theatres. The movie can be found online by horror fans, in particular, and it will get the recognition it was due to.
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Conclusion
The conflict between Mirai and Kishkindhapuri is a classic example as to how box office results can be influenced by the date of release. Even though Mirai prevails due to its fantasy value and strong marketing, Kishkindhapuri has a hard time due to their content-based appeal plus favorable feedback.
This situation demands more planning and coordination among film makers particularly when several films are seeking to win over the same audience. With Kishkindhapuri on the brink of its release, its acceptance by the horror fans and internet audiences could determine its future success eventually.
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